Masters of Wrap is the annual car wrapping competition held during the show.

SGI Dubai 2018 saw the show being held in collaboration with Avery Dennison and their regional partners Strings International. The competition pits the best car wrappers present in the region against each other to compete in various rounds involving the utilisation of car wrap film. The competition adds in an extra element to just live demonstrations of car wrapping that are held in almost all of the relevant trade shows around the world.